Sports stands for passion, teamwork, participation, and creating added value for communities. This is why sports clubs both small and large make a significant contribution to the quality of life in a region. To promote this commitment, the Cellforce Group (CFG) – a joint venture of Porsche AG and battery specialist CUSTOMCELLS – now supports the first-division women’s handball team, as well as the men’s and youth handball teams, of CVJM Kirchentellinsfurt as an official shirt sponsor.
The club sponsorship was agreed upon back in March of this year and will run until the beginning of 2024. The official handover of the new jerseys, which feature CFG’s name on the front, has taken place.
Committing to the region and the community
CFG is developing and producing a completely new standard in the field of high-performance battery cells for the global automotive industry. In doing so, it is creating highly technical jobs in the region and, together with other companies, forming a strong backbone to fortify the local economy in the long term.
With its sponsorship, CFG, as a part of the region around Reutlingen, Kirchentellinsfurt, and Tübingen, also wants to give something back to the community beyond its economic commitment. Supporting local youth is a particular concern for the company, which is actively involved in shaping the future with its innovative technology.